Qualcomm Technologies, Inc. is supporting elite women’s motorsport by becoming senior partner of the Mercedes-AMG F1 Academy entry, featuring the Snapdragon® brand. The relationship builds on the existing connection that Qualcomm Technologies enjoys as Official Partner of the Mercedes-AMG PETRONAS F1 Team which also features its Snapdragon brand.
Snapdragon processors can be found in more than 3 billion devices globally, powering premium products from famous brands across smartphones, next-generation PCs, extended reality glasses, gaming devices, wearables, and connected cars. The support of the team’s F1 Academy programme will highlight in particular Snapdragon X Elite processors which power the next-generation PCs.
The newly expanded sponsorship will see the Snapdragon brand feature proudly on the team’s F1 Academy car, overalls, and helmet of driver Doriane Pin, starting at the F1 Academy race at the Spanish Grand Prix in Barcelona that takes place this weekend (21-23 June).
Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team commented: “It is wonderful to expand our relationship with Qualcomm Technologies, highlighting the Snapdragon brand. Our shared passion for technology and innovation has seen several exciting innovations take place already within our existing relationship. We also both passionately believe in the power of technology to enrich lives through purposeful innovation. Expanding our relationship to our F1 Academy programme creates a powerful platform to do this and I am excited to see what we can achieve together.”
Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm Incorporated, said: “We are excited to expand our relationship by joining as a senior partner of the team’s F1 Academy entry, and support the inclusion and development of female drivers, like Doriane Pin. As part of our expanded relationship, we will continue to highlight the groundbreaking experiences that only Snapdragon can deliver, including the next generation PCs featuring the Snapdragon X Elite platform.”
About Qualcomm
Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our proven solutions drive transformation across major industries, and our Snapdragon® branded platforms power extraordinary consumer experiences. Building on our nearly 40-year leadership in setting industry standards and creating era-defining technology breakthroughs, we deliver leading edge AI, high-performance, low-power computing, and unrivaled connectivity. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress.
Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patented technologies are licensed by Qualcomm Incorporated.
Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.
