45 years of high performance – the history of AMG
AMG – this brand stands for "Driving Performance", Mercedes-Benz-style. An uncompromisingly sporty driving experience is the hallmark of automobiles developed by AMG. This sporty character is shaped by unique driving dynamics together with maximum agility, a fascinating sound and emphatically sporty design. "Driving Performance" also embodies AMG's aspiration to be a driving force and innovator in the development of high-performance vehicles.
AMG is Mercedes-Benz's high-performance brand. Since its foundation in 1967, Mercedes-AMG GmbH, based in Affalterbach near Stuttgart, has been concerned with the development of motor racing and engine technologies. Numerous successes in the field of motorsport and an excellent reputation among customers around the globe attest to the outstanding expertise offered by the AMG brand. As a one hundred percent subsidiary of Daimler AG, Mercedes-AMG GmbH has enjoyed a rapid rise to its present status. Today, the company is firmly integrated into Mercedes-Benz's development processes. This close involvement right from the concept development stage for new models spawns high-performance automobiles which embody a perfect blend
of hallmark Mercedes-Benz genes and exclusive AMG features. The Mercedes-Benz SL 65 AMG is the latest result of this process to demonstrate the charismatic appeal which is the natural outcome of this partnership.
Mercedes-AMG is the right address for those in search of something special. The Performance Studio in Affalterbach develops and produces individual AMG vehicles and exclusive small series; the SLS, the SLS Roadster and the supremely sporty Black Series vehicles enjoy something approaching legendary status. The AMG high-performance brand is in its element on the race track – the SLS AMG GT3 has also been deployed in customer racing since 2011.
Mercedes-AMG GmbH currently employs a workforce of 1000 at its plant in Affalterbach. AMG's professionalism is defined by its pursuit of high performance as embodied in its vehicles, coupled with a due commitment to precision and respect in keeping with the brand motto of "Driving Performance."