One-day and multi-day events with AMG vehicle fleet for beginners and advanced drivers
From January to March 2023, the AMG Experience will be offering participants the opportunity to improve their driving skills on snow and ice under the guidance of experienced instructors and AMG Brand Ambassadors from the world of motorsport with the exclusive AMG Winter Experience. In addition to the proven and popular trainings in Swedish Lapland, a destination in Austria's Saalfelden is also on offer for the first time. With the Mercedes-AMG EQE 53 4MATIC+ (power consumption combined: 22.7 - 19.6 kWh/100 km; CO2 emissions combined: 0 g/km)[1], the vehicle fleet also includes a model with purely battery-electric drive for the first time. Also new to the portfolio is the Mercedes‑AMG SL 63 4MATIC+ (fuel consumption combined: 13.2-12.8 l/100 km; CO₂ emissions combined 300-290 g/km)2. During all events, qualified instructors coach participants individually and give helpful tips to improve driving skills based on their many years of experience in motorsport.
In Sweden, a unique experience awaits participants on a frozen lake of more than 337,000 m² near Arjeplog: Numerous and very different handling tracks are prepared on the layer of ice that is more than 90 centimetres thick, guaranteeing consistent riding conditions. The base layer allows a choice of icy surfaces or an almost completely solid snow cover - the perfect scenario to develop a feeling for traction and steering precision. Arjeplog is a very special place for every petrolhead: For decades, car manufacturers from all over the world have been testing their prototypes and camouflaged pre‑production cars for their winter suitability here.
The almost limitless expanse of the lake convey an unmistakable feeling of freedom. The aim of the training sessions is to master an AMG Performance or sports car model safely, even in borderline situations, and to improve one's own driving skills. In addition, the focus is of course on driving pleasure on snow and ice in the impressive wilds of Swedish Lapland. The fleet of vehicles offers a lot of variety and thus further exciting impressions for the participants.
One-day training courses for beginners in Austria new in the 2023 offering
New in the 2023 programme are one-day training courses with an overnight stay in the breathtaking mountain world of Austria: The "DISCOVER" programme is tailor-made for those interested in gaining their first dynamic driving experience on snow and at the same time getting to know the Mercedes‑AMG brand better. Against the unique backdrop of the Salzburg foothills of the Alps, they can safely approach the limits of the vehicle and their own driving skills at the Driving Technique Experience Centre of the Austrian Automobile Club ÖAMTC.
The right programme for every driving ability
There is something for every experience level in the AMG Winter Experience: from beginners to advanced drivers to experienced experts. The "DISCOVER" training level is ideal for beginners. It focuses on driving safety and getting to know the Mercedes-AMG vehicles. In the "PERFORMANCE" advanced training, the driver can expand on the learned basics of driving physics in practical exercises. In addition, the handling of performance vehicles in challenging situations and with the Mercedes-AMG driver assistance systems is further developed. During the "ADVANCED WEEK", participants have five days to improve their driving skills. For the "PRO" level, prior experience by completing an AMG "ADVANCED" training or a comparable programme is a prerequisite. In the "PRO WEEK" event format, personal driving skills can be refined through increased individual support in small groups. The "PRO PLUS" training level is ideal for drivers with track day ambitions. In intensive technical discussions with experienced racing drivers on and off the training grounds, they expand their skills and test driving at the absolute limit in the individual "PRO PLUS" format.
In some training formats, a spectacular ride in the AMG Ice Taxi complements the experience. With maximum traction and power, the AMG Ice Taxi shows what is possible under extreme conditions with special studded tyres.
Feeling great all-round after the training, too
After the driving experiences, participants can relax in comfortable accommodation and talk about the day's experiences. In Austria, the 4-star Hotel* Gut Brandlhof offers the appropriate environment including a steam bath to warm up and relax.
In Sweden, AMG guests stay in the 4-star Silverhatten Hotel* or in the 4-star AMG Lodge accommodation, which is reserved exclusively for participants. Only 18 kilometres from the training grounds, Hotel Silverhatten offers a great view of the wintry landscape of northern Sweden. It has many amenities such as a restaurant, sauna, spa and fitness room. The AMG Lodge is equipped with exclusive rooms and is located in the midst of wonderful mountains and lakes. Culinary delights with Swedish creations and international specialities are a matter of course in the restaurants at both locations. Optionally, you can book other typical Lapland activities such as a ride on a husky dog sled.
Top racing drivers and AMG Brand Ambassadors as instructors
Successful racing drivers and AMG Brand Ambassadors are also available as instructors for selected training sessions. Maro Engel, Bernd Schneider, Karl Wendlinger and Bernd Mayländer are highly sought-after experts on all topics relating to professional vehicle handling. Maro Engel was runner-up in the British Formula 3 Championship in 2007. He competed in the German Touring Car Championship (DTM) and is one of the world's best GT3 drivers with his numerous victories, including the GT World Cup in Macau and the 24-hour race at the Nürburgring. With the Mercedes‑AMG ONE, he holds the world record for the fastest lap with a road-legal production vehicle on the Nürburgring-Nordschleife. With his five championship wins, "Mister DTM" Bernd Schneider is the record holder in the DTM. In 2013, he won both the Dubai 24-hour race and the Nürburgring 24-hour race in an SLS AMG GT3. Karl Wendlinger was active in Formula 1™ from 1991 to 1995 and was a driver in the DTM from 2002 to 2003. The Austrian has been a Mercedes-AMG Brand Ambassador since 2012. Bernd Mayländer has been the driver of the Official FIA F1 Safety Car® since 2000.
The AMG Winter Experience vehicle fleet
The fleet of vehicles used in the AMG Winter Experience also includes, for the first time, an AMG Performance model with purely battery-electric drive and the new AMG SL Roadster. The entire portfolio ranges from the compact AMG A-Class to the GT models. Depending on the event format and option package, the vehicles will be single- or double-crewed.
In Austria, the following are available:
Mercedes-AMG EQE 53 4MATIC+ (power consumption combined: 22.7 - 19.6 kWh/100 km; combined CO2 emissions: 0 g/km)[1]
Mercedes-AMG A 45 S 4MATIC+ (fuel consumption combined 9.2-8.8 l/100 km; CO₂ emissions combined 208-200 g/km)[2]
Mercedes-AMG C 63 S Coupé (fuel consumption combined 10.8 l/100 km; CO₂ emissions combined 248 g/km)[2]
In addition, exclusively available in Sweden are:
Mercedes-AMG SL 63 4MATIC+ (fuel consumption combined 13.2-12.8 l/100 km; CO₂ emissions combined 300-290 g/km)[2]
Mercedes-AMG GT 63 S 4MATIC+ 4-Door Coupé (fuel consumption combined 13.5‑13.0 l/100 km; CO₂ emissions combined 308-295 g/km)[2]
About the AMG Experience
In addition to the AMG Winter Experience, the AMG Experience will be offering further exclusive driving events and training courses in Germany and Europe from spring to autumn next year. On the AMG Lifestyle Experience the AMG driving feeling is brought to life on selected and dreamlike routes. The participants will stay in exclusive hotels and be spoiled with culinary delights. At the AMG Racetrack Experience Training sessions, participants improve their driving skills on the race track under the guidance of professional instructors from the world of motorsport.
The AMG Driving Academy has been thrilling its customers with exclusive dynamic driving events in a total of 16 markets since 2007. These include, for example, Australia, China, Japan and the USA.
The training courses are conducted by the external and independent tour operator zet:motion. GmbH. All formats can be booked now via the website "
www.experience.mercedes-amg.com" or via the service hotline +49 711 340335-55 (Mon-Fri 8 a.m.-6 p.m.). All event dates and times are subject to the further development of the COVID 19 pandemic and the legal regulations in force in Austria and Sweden on the respective event dates. Further information on the AMG Experience programme is available from the zet:motion. GmbH service centre at amg-experience@zet-motion.de.
